Rize Up, has launched a campaign today to encourage more than 15 million non-voters, especially those aged 25 and under, to have their say in the upcoming General Election.
To encourage as many people to get involved in the campaign, grime producer 5ive Beatz (produced for Stormzy, Skepta, Akala and more) has created a beat track as a platform for anyone to upload and talk about the importance of voting through music. Anyone can download the track and record their verse over the top of the beat, and submit it online with the hashtag #RizeUpUK for the chance to have the full version recorded in a central London studio at the end of the month. Each contributor The competition will kick off with known grime artists (names TBC) uploading their own freestyles to inspire the country to contribute.
Some artists (to be announced) will also be releasing exclusive music for the campaign in the hopes of connecting with the young fan base they already engage with.
- Professor Green
- Riz Ahmed
- Doc Brown
“In the 2015 General Election over 15 million people – primarily the under 25s and the economically dispossessed didn’t vote which outnumbered the supporters of every single party in that election. With all parties designing policies to suit those typically most likely to vote, the youth voice is often ignored. Only 53 per cent of those within the lowest income bracket voted compared with 75% of those in the highest.***“I felt like there was a need for a campaign that gives a platform for the forgotten generation to have their say. To start a conversation rather than being patronising or telling people what to do.”
“There are 15 million voters out there whose voice will potentially be lost – at a time of huge political, economic and social change. We want to ensure that young people and those at the bottom of society feel their vote can affect their lives and the lives of those around them. Rize Up is working to unite partners across the music industry, social media and the community to give these people a voice and to prove that every vote was created equal. We want the next generation of voters to feel empowered instead of apathetic, and an election that never planned for them to turn up is a great chance to shake things up.”